The target audience aims to be inclusive, welcoming beginners to more skilled climbers, as well as coffee-lovers.

The aim of this project was the create a brand identity for Cafe Bloc, a community-driven and energetic rock climbing cafe.

Following this, the stationery was created which came quite easily due to the flexible nature of the logo. After having the stationery, the rest of the brand products were created.

The process for creating the brand began with lots of research regarding rock climbing and what kind of clients these gyms have. After having done many sketches and variations, a final logo was decided.

Strong type with geometric visuals are used along with white space for great contrast and visibility.

Cafe Bloc's new identity brings an energetic approach to the brand.